Good Logos vs. Bad Logos and how it can affect Your Business

In today’s world, to capture the attention and a moment with your customer is a tiresome and a challenging task. Businesses and marketers are fighting for gaining the attention of their targeted market.

The truth is, the world that we now live in is far more distracted than before. In order to survive such thrilling competitions, you need to have a logo that serves its best to catch eyes and attention in a good way. Seeking help from the logo services can provide you with the unique, easy to digest and the most eye-catching brands logo design. 

Being an integral part of any branding process, logos need to be;

ü  Adaptable for the sake of business growth in future

ü  Memorable at first glance for the customer

ü  Displays a firm’s objectives and values

Here in this article we will talk about the significance and impact of a good logo design and how an impressively unique logo designs can make your company run on the ladder of success to the top.

·       Logo design elements:

Very basic and the first element to consider in the brands logo designs is the topography. It represents the written word in the visual form. The logo services offer thousands of the text variations that you can adopt and make as your iconic recognition symbol. The typography deals with the text size, font, shape and emotions depicted from the visual form.

One can illustrate the authority and brand persona to create on emotions for the targeted audience by choreographing the fonts. Fonts can vary from unsettling, friendly and feminine to strong and masculine. Moreover, the fonts can be separated in general categories like script, serif, gothic, symbols, decorative and serif.

·         Color variations and trends:

An ideal logo service ensures to communicate brand’s message via perfect selection of the colors in a significant logo design. As far as the colors are concerned, they are correlated directly with the brand. Each color has its own meaning and influencers the viewer accordingly. For instance, the orange depicts confident and a friendly brand while the blue shades are for trustworthy and calming emotions. Keeping the aim and purpose of your brand it is important to consider the theme of your logo critically and also how to use these colors in an impactful logo is crucially important.

·         Balance, symmetry and shape of the logo designs:

As per the logo designing experts, there is nothing more important to the viewer than the actual shape of the logo itself. Psychologically, it is historically proven that humans are better adopted to learn and remember different shapes easily and associate them to express their feelings.

Many known internationally famous brands are known by their simple yet meaningful symbols. These include top brands like McDonald’s. Audi, Adidas, Nike and so many others.

A simple yet powerful shaped logo designs leaves a distinctive and memorable impact on the minds of consumers. Along with the shape, symmetry and balance in a logo designs are equally important to manipulate consumer psychology. For instance, the Nike Swoosh is the figurative description of movement and speed while the Audi displays organic lines as an approachable and innovative brand.

·         Good and bad logos

If you look at the logos of the famous companies of all the time, you will find one thing common on all and that is a killer logo. The logo services utilize design above specified elements in order to convey the brand’s complete image and package. They are considered to be the very first impression to the consumers and they have to be the top-notch.

Indeed the good logs are remembered for a long time but what it the design or the logo is not perceived by your target audience as you have planned. To avoid such things, you can utilize only few colors, and imprint less than five words to create an imaginary that will last on the minds of customers for a long run. Meanwhile, don’t forget that you brand’s logo is destined to represent your company’s mission statement, business’ goals, services, vision, culture and products.

The good brand’s logo design needs to be symbolic representation in order to support your company growth and assist your business objectives via advertisement. The demand of your logo is to be consistently on-brand, adaptable and versatile that represents the message in today’s world as well as in the future. The best way is to identify the best and the most important features of your brand and incorporate them into your brand’s logo design. You should keep an open mind as sometimes rebranding is inevitable. Moreover, the good logos are pretty versatile, eye catching and captivating. As they have tendency of getting consumers on the first go.

If you go with the selection of a generic logo, it is possible that you might go indistinctive and unrecognized, being washed away in the crowd pretty easily.

Even if you are dealing with the small business, that overlook the power of strong and good logo designs. In any business, you cannot afford to lose the opportunity of making first impression impressive and memorable. Good logos tend to incorporate the perfect balance of typography, color and contrast to their best benefit.

·         Elements of a bad logo design:

When the customers are confused by the brand’s offerings they experience neutral or negative feelings and cannot differentiate you with your competitors, it means you have a bad logo. One thing that is pretty considerable while designing a brand’s logo is that the brand’s identity matters the most. You should consider redesigning your brand’s logo from time to time to avoid such mishaps.