How the Logo Design Professionals have shaped the industry in 2019

What makes a logo recognizable and special? Do we evaluate its creativity and expediency? Does it matter how well they are received? And what is the value of the logos? If you want your logos to be visible and relevant, do not forget to follow how the design industry is developing and what trends are adopted by logo design professionals today.

Fashion is always coming back. And everything new is well forgotten old. And the ability to correctly predict which logos will prevail in the future means a complete understanding of what happened before. If you look at the trends of 2018, it will become obvious that today, logo design professionals are more than ever striving for the trends of the past, while expanding the boundaries with the help of new visual styles. The 2019 is a bold experiment with color, the desire to tell a whole story and the bold non-observance of established design principles. In 2019, beginners in the field of logo creation prefer to play with styles, finding non-standard uses for elements. These bold decisions will definitely shake the world of logo design today.

Transformable design

Modern logo design professionals work at a time when companies are well aware that their logos can be used on completely different platforms. However, now companies not only see to it that their logo is well adapted to each of them, but also ask how the changeable logo design will help them to establish a stronger connection with different segments of customers. “How to create custom logo equally attractive to very young people and inveterate family people?” I need a logo that will adapt depending on which segment of your target you want to appeal to.

This trend in 2019 has overshadowed the unified approach to logo design. Transformable logo designs are more flexible, giving an individual character to the relationship with customers and customers. All these aspects together help to more clearly show and tell potential customers about themselves. It doesn’t matter how many customers will be 15, 30 or 50 years old.

The geometry of the new century

When a certain trend becomes recognizable, we automatically limit its potential. One example is styles with geometric patterns that fall prey to their own characteristics, being frankly austere, cold, and even somewhat boring. In the new 2019, the logo design professionals seek to break through the established boundaries and balance a strict design with bright colors and pleasant, unusual compositions. They want to more creatively and boldly depict the familiar shapes, without fear of combining elements so that there is no hint of a boring and monotonous design.

Logos illusions

The French term "trompe l'oeil", meaning "optical illusion," perfectly describes this trend. If you are used to the daily cycle of ideas, then the opportunity to play with visual effects will support your enthusiasm for creating logos. This innovative approach, which artists turn to stimulate creative thinking, is also one of the leading trends of 2019: logos aimed at deceiving our eyesight. All this is achieved through the skillful manipulation of distortion and perspective. Broken, deformed and broken logos - all this represents the essence of this trend.

Significant colors

Storytelling through the use of color is an innovative method that logo designers use to help companies build a true brand attitude. You do not need to be an expert in color theory to understand that colors like red stimulate passion, energy and desire. This is “pan or gone”, depending on whether the color scheme is selected correctly. It does not matter which colors you will use: bright and flashy or calm and bedding. The main thing to consider when creating a custom logo is the very combination of colors, their quantity and shape. It is the combination of these factors and the right combination that turn into a selling and memorable brand.

The prevailing negative space

FedEx’s Lindon Leader concept is justifiably considered one of the most famous logos using negative space. The arrow, skillfully hidden between the letters E and X, is not only a demonstration of the creator’s ingenuity, but also a logical representation of what the courier service does - delivering parcels!

But even without examples like FedEx, negative space is a fascinating trend that designers deservedly try to reveal in 2019. Excluding something from the design, you draw even more attention to this area. Such decisions are created by those who strive to abandon almost everything until the moment after which the design can disappear completely. Such experiments lead to the non-trivial use of negative space, turning it into a separate category.

The transition to minimalism

Among the design trends most known to us, minimalism is perhaps the quietest, but at the same time persistent representative. It makes sense to think: is minimalism a trend or a necessity? It has been several decades since minimalism first influenced design decisions in the early 1970s, but interest in this area has still not faded. Logo design professionals continue to improve in cleaning design from imposed elements, while striving for more subtle and abstract designs.

Logos with a pedigree

Do you know a logo that has not changed since the beginning of the 14th century? In the practice of creating a logo, such an element as a timeless character is not a big discovery for designers. In fact, this is exactly what customers are most often asked to translate. And next year they predict even greater popularity of this particular trend. These logos are tuned for stable and long-term work of the company.

In 2019, companies make decisions in favor of actual content rather than scandalous fame. We hope that their distinctive characteristics will successfully stand the test of time. This pursuit of reliability means that brands are focused on classic designs that appear to be able to boast an impressive lineage, despite their novelty. The main attention in such logos is given to vintage textures, traditional elements, pedantically executed contours and even specialized emblems. This choice of logos subconsciously inspires confidence in people and shows a long and successful work in the market.

Maximum magnification of details

Logos are traditionally small canvases on which logo design professionals create an amazing and original picture of what a particular brand is. When one of the main factors determining the logo’s fullness is the need for transformability, that is, it becomes almost impossible to create a design in which more attention will be paid to details.

In terms of logo design, the coming year will be very interesting and unusual. All these trends not only coexist next to each other, but also form a successful alliance. Now you won’t be surprised if you see transformable minimalism or a beaten negative space in combination with overlapping elements or transparency. Design experiments with logos are becoming more and more unusual. We will be interested to observe which of the future trends will leave its bright mark in the world of design and creativity in 2019.