7 Tips to Present Logo Designs to a Client


Logo exposition may be one of the most significant parts of the logo design procedure. After thorough research and drafting, you are able to filter great ideas from bad ideas and finalize your logo design.

Following the hard labor, you are now ready to present your logo design to the customer. But the question arises as to how you will ensure that your designs get appreciation and acceptance from the customer.  Here are some tips that will help you to present logo design to the client effectively.
Observe these rules and you would inevitably be successful in logo design presentation.

1.   Record and Review “why”.

The most significant thing in the success of a logo design presentation is to document the logic behind the design creation.

It means that while presenting a logo design to the client, you should mention the reason as to why did you develop a specific logo in a particular way. In case it was meant to link more effectively with the target group, to streamline the identity, or to improve the brand acknowledgement incorporate those in a presentation.

Dwell on real business outcomes at the time of presentation. Keep in mind they are business minded people, not the artistic minded ones. They are more concerned with impacts and outcomes rather than colors and fonts.

It would be advantageous to compose a summary of the motivation behind the design creation and deliver it during the presentation. It is also vital to quote requests from the customer stated by the client in initial discussion: a statement like, "this thought was originated in accordance with your request for". Comprehension of the motivation and purpose behind each logo design will enable the client to acknowledge each design individually.

2.   The first impression is most significant

Ensure that the customer is fully impressed by the very first design that is presented. It may be obtained by checking the spellings and other minute details time and again. Moreover, if you are presenting logo design personally, set them up professionally on foam board or some other similar surface. You can benefit from an iPad or other screens as well.

If you are giving your logo design presentation through email instead of personally, locate your finest work on top, generate a proficient cover page, and pack all the offprints altogether in a pdf document that is easily readable.

3.   Present pragmatic application

The finest logo proposals display the logo in real life strategies.
Place their logos on objects.

Demonstrate how the logo would appear if placed on a website, stationery, a business card and on relevant promotional material like pens, etc.

The more the customer perceives the logo in the real-world scenario, the better he would be able to make a wise decision.

4.   Give it a professional look

In the process of logo presentation, insert variances how the logo would seem in colors and in grayscale. 

Present various size adjustments to exhibit adaptability and show them with a number of exceptional choices.

5.   Be optimistic and self-assured

To be honest, you are the inventor. You have played your life in finding out what would be optimum for the client.

Though it is the client that makes the final decision, if you do your homework properly and collect all the relevant information, you would be able to do a presentation in the best possible way.
Be optimistic and bold during the presentation.

6.   Be persistent and ready to listen

If a client demands to alter the design, don’t take it as an insult and keep in mind that it isn’t your worth as a person that is demanded to be altered. It’s just the design. Don’t get annoyed and don’t go on defensive mode.

Be tolerant and listen to the client carefully. After the client has stated his concerns, carry on your presentation in a civilized manner about the agreements and disagreements.
Give your logic in a respectful manner.

7.   Find an area of agreement

If there arises a disagreement on the look of a logo, between you and the client, try to find out a middle way.

While giving the presentation of the logo design, bear in mind that the ultimate purpose is not to please you or the customer but it is aimed at appealing the target audience.
A professional logo design service or logo services may benefit you in this regard.

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