7 Tips to Present Logo Designs to a Client
Logo
exposition may be one of the most significant parts of the logo design
procedure. After thorough research and drafting, you are able to filter great
ideas from bad ideas and finalize your logo design.
Following
the hard labor, you are now ready to present your logo design to the customer. But
the question arises as to how you will ensure that your designs get
appreciation and acceptance from the customer.
Here are some tips that will help you to present logo design to the
client effectively.
Observe
these rules and you would inevitably be successful in logo design presentation.
1.
Record and Review “why”.
The most
significant thing in the success of a logo design presentation is to document
the logic behind the design creation.
It means
that while presenting a logo design to the client, you should mention the
reason as to why did you develop a specific logo in a particular way. In case
it was meant to link more effectively with the target group, to streamline the
identity, or to improve the brand acknowledgement incorporate those in a
presentation.
Dwell on
real business outcomes at the time of presentation. Keep in mind they are
business minded people, not the artistic minded ones. They are more concerned with
impacts and outcomes rather than colors and fonts.
It would be
advantageous to compose a summary of the motivation behind the design creation
and deliver it during the presentation. It is also vital to quote requests from
the customer stated by the client in initial discussion: a statement like,
"this thought was originated in accordance with your request for".
Comprehension of the motivation and purpose behind each logo design will enable
the client to acknowledge each design individually.
2.
The first impression is most
significant
Ensure that
the customer is fully impressed by the very first design that is presented. It
may be obtained by checking the spellings and other minute details time and
again. Moreover, if you are presenting logo design personally, set them up
professionally on foam board or some other similar surface. You can benefit
from an iPad or other screens as well.
If you are
giving your logo design presentation through email instead of personally,
locate your finest work on top, generate a proficient cover page, and pack all
the offprints altogether in a pdf document that is easily readable.
3.
Present pragmatic application
The finest
logo proposals display the logo in real life strategies.
Place their
logos on objects.
Demonstrate
how the logo would appear if placed on a website, stationery, a business card
and on relevant promotional material like pens, etc.
The more the
customer perceives the logo in the real-world scenario, the better he would be
able to make a wise decision.
4.
Give it a professional look
In the
process of logo presentation, insert variances how the logo would seem in
colors and in grayscale.
Present
various size adjustments to exhibit adaptability and show them with a number of
exceptional choices.
5.
Be optimistic and self-assured
To be
honest, you are the inventor. You have played your life in finding out what
would be optimum for the client.
Though it is
the client that makes the final decision, if you do your homework properly and
collect all the relevant information, you would be able to do a presentation in
the best possible way.
Be
optimistic and bold during the presentation.
6.
Be persistent and ready to listen
If a client
demands to alter the design, don’t take it as an insult and keep in mind that
it isn’t your worth as a person that is demanded to be altered. It’s just the
design. Don’t get annoyed and don’t go on defensive mode.
Be tolerant
and listen to the client carefully. After the client has stated his concerns,
carry on your presentation in a civilized manner about the agreements and
disagreements.
Give your
logic in a respectful manner.
7.
Find an area of agreement
If there
arises a disagreement on the look of a logo, between you and the client, try to
find out a middle way.
While giving
the presentation of the logo design, bear in mind that the ultimate purpose is
not to please you or the customer but it is aimed at appealing the target
audience.
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